Organic vs. Paid Social Media Marketing: Do You Need Both?

7 min readSep 9, 2022

Organic vs Paid Social Media Marketing — Which Will Drive Better Business Outcomes? If you own a business, you are probably familiar with the debate between organic and paid social media. Learn the difference between organic media marketing and paid social media marketing, why you need both, and how they can help your business. Want to learn more about organic and paid social media strategies for your business? Xekera Systems can help!

Call (408) 982–5851 to chat with a social media specialist!

Understanding organic vs. paid social media marketing

First, let’s talk a little bit about the difference between organic media marketing and paid social media marketing. They share some similarities, but the differences are worth it.

What is organic social media marketing?

Organic social media marketing refers to sharing free posts and updates on your company’s social media pages.

Share your organic posts on all social platforms. Organic posts come in a variety of formats, including:

Text, image, and video posts
Posts with hashtags
Posts with links
Event listings
And more

As you can see, many post types fall into the organic social media marketing category. With organic social media posts, you can:

Promoting an existing product
Inform users about a new product
Share blog posts, articles, and industry news
Encourage people to visit your website
Invite followers to attend an event
And more

Regardless of the type of post, without a budget behind it, it’s not considered paid social media marketing. In addition, posts that you create daily by sharing blog posts on your website with your social followers are also known as organic posts.

What is Paid Social Media Marketing?

Let’s talk about Paid Social Media Marketing.

As you might have guessed, paid social marketing is advertising on social media sites.

Paid social media marketing includes strategies like:

Boosted posts
Sponsored posts
Text, image, and video ads
And more

These marketing strategies are considered paid social media marketing. Take this sponsored Facebook post of his Mixtiles, for example.

Sponsored and promoted posts require payment and are part of a paid social media marketing strategy. Glossier, on the other hand, is more explicit about opting for the paid option. It’s easy to see that ads are part of paid social media promotions.

Remember that almost every platform has organic and paid social media options, not just Facebook and Twitter.

Why You Need Organic Social Media Marketing?

If you want to compare organic social media marketing to paid social media marketing, it should come as a package, but first on why you need organic social media marketing I will explain.

Organic social media marketing can be difficult, for example, a staggering 70% of Instagram posts aren’t even seen by your followers. So why should you post organically?

There are many reasons.

1. Demonstrate brand consistency

Suppose a user’s first interaction with a brand is through an ad. That’s fine, but what if they go to your social media account and see nothing there? Posting organically on social platforms can help users learn more about your brand. It helps build a solid social media presence that you can check if you want to know.

2. Increased Brand Awareness

No matter how many people see your organic posts, there is no doubt that your organic social efforts will benefit you in some way. one of those methods? Build brand awareness.

The more people interact with your brand, whether it’s organic or paid, the more brand awareness and loyalty they have. With organic posts, you become an enduring part of your users’ timelines and streams, helping them become more familiar with your brand and becoming more customers.

3. Bridge the gap

This person is more in touch with your brand than if you hadn’t posted organically and knows new products are coming.
Users who see organic posts are effectively earning twice as much as brands. So there is value in using organic posts to fill in the gaps when users aren’t seeing paid social posts.

4. If you have a big following, it’s extremely effective

If you have thousands of followers, organic social media marketing is a great way to reach your customers. The more followers you have, the more people will see your posts. For example, consider celebrity influencers who organically post personal content on their accounts.

You can post about your new exercise set purchases and favorite new products. These organic posts don’t have to be sponsored to be seen, just because they have an incredible following. Harry Styles, for example, organically posted this teaser for his new video, and it racked up over 745,500 views in less than 40 minutes.

generated an incredible 18.4k comments for him in the same period. Harry Styles has approximately 26.3 million followers. This makes it easy to see why organic posts get attention. Remember, your business doesn’t have to have millions of followers to be effective. increase.

Why You Need Paid Social Media Marketing

Now that you know why you need organic social media marketing, let’s talk about why you need paid social media marketing.

1. You Can Increase Leads and Conversions

Overall, paid social media marketing is a great way to increase leads and conversions for your business.
Have you ever heard the phrase “you get what you pay for”? This is a perfect example of how you can express that feeling.

You want organic social media marketing, but you don’t pay for it, so you can’t expect to drive sales or revenue from organic posts alone.

On the other hand, even if you put more or less of your budget into paid social media marketing campaigns, you’re much more likely to get leads. This is simply due to the targeting options and the nature of the ad.

2. You can retarget on social media

With organic social media marketing, all you have to do is post viral content. Paid social media marketing, on the other hand, lets you retarget customers who have already expressed interest in your product. For example, if a user visits her website and browses products, cookies can be used to retarget the user with social media advertising.

Then they see ads for your product on social feeds.

This is a big advantage of using paid social media marketing. Because it helps you win back interested customers who may have forgotten, become uninterested, or just made a purchase decision. A great way to acquire them and increase sales.

3. You can target specific customers

There are no targeting options for organic social posts. Anyone scrolling through the timeline may come across your post. However, with paid social media advertising, you can target users who are known to be interested in your product or service.

You can target in a variety of ways, including:

Demographics
Interests
Online Behavior
Education Level
Marital Status
Many Others

This type of targeting brings your product to the fore. can be sent to of the audience most likely to buy from you

4. You can drive people to your website

Sure, you can post links to your blog or website in your organic posts, but using paid social media marketing can drive users to your website. higher. This is thanks to Call-to-Action (CTA) buttons that call the user to action. This action is one of:

Visit website
Fill out form
Learn more
Buy now
Contact now
Sign up for newsletter

Most of the time , all these actions drive users to your website. For example, if you want to learn more about your product, you can create a landing page on your website that showcases that product. This CTA not only directs users to your website, but it also provides an easy, hassle-free way to make an immediate purchase.

For example, clicking the Sign Up button in Wix’s Facebook ad takes you directly to her website at Wix to sign up for the product.

Why You Need Organic and Paid Social Media Strategies

Ultimately, you need both organic and paid social media marketing strategies to be successful on social platforms.

Both offer tremendous marketing benefits that can increase brand awareness, sell more products and build brand loyalty across various social media platforms. Of course, you can choose one or the other, but both strategies influence each other and are even more powerful when combined.

Work with an agency that understands organic and paid social media marketing

If you want your organic and paid social media strategy to be effective, work with a social media marketing agency that understands organic and paid. Cooperation is important. social option. Xekera Systems has an entire team of social media marketing specialists who know organic and paid social marketing inside and out. When you’re ready to get started, contact us online for a free quote or call us at (408) 982–5851.

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